{"id":1231,"date":"2015-01-09T13:43:26","date_gmt":"2015-01-09T18:43:26","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=1231"},"modified":"2015-01-09T13:43:53","modified_gmt":"2015-01-09T18:43:53","slug":"organizations-need-a-competitive-strategic-plan-in-todays-digital-economy","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/organizations-need-a-competitive-strategic-plan-in-todays-digital-economy\/","title":{"rendered":"Organizations Need a \u201cCompetitive\u201d Strategic Plan in Today&#8217;s Digital Economy"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-medium wp-image-1232\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/01\/Darwins_finches_by_Gould-300x226.jpg\" alt=\"Darwin's_finches_by_Gould\" width=\"300\" height=\"226\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/01\/Darwins_finches_by_Gould-300x226.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/01\/Darwins_finches_by_Gould-1024x772.jpg 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/01\/Darwins_finches_by_Gould.jpg 1748w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<blockquote><p>It is not the strongest or the most intelligent who will survive, but those who can best manage change. &#8211; <em>Charles Darwin<\/em><\/p><\/blockquote>\n<p>During my several decades of consulting with clients in a multitude of markets, I almost invariably have found that those organizations who are in greatest need of changing their approach to being competitive, profitable, and successful, are those in need of creating and developing a Strategic Plan. \u00a0Rarely have I encountered a successful company that is capable of sustaining growth without one. \u00a0Should those rare companies be lucky enough to be in that situation, I have found that to a large extent, they are in the embryonic or relatively early growth stages. For those \u201cother\u201d and similar organizations facing those hurdles I have earlier referred to, and which I have greatly enjoyed helping to create a workable plan, I propose here to offer my findings of those elements which have usually been neglected within their existing \u201cgame plan\u201d for growth.<\/p>\n<p>The most frequent area of concern which I find most of these organizations facing, is an inadequate and occasionally almost non-existent\u00a0<span style=\"font-weight: bold;\">RECENT<\/span>\u00a0<span style=\"font-weight: bold;\">understanding of the true nature of the competition &amp; THE COMPETITIVE MARKET POSITION within which they<\/span>\u00a0<span style=\"font-weight: bold;\">CURRENTLY<\/span>\u00a0<span style=\"font-weight: bold;\">compete<\/span>. \u00a0When we encounter this, at out first opportunity, we insist that they create and develop a new and definitive profile of their market and competitor environment as it\u00a0<span style=\"font-weight: bold;\">currently exists<\/span>, rather than rely upon initial understandings and considerations originally employed when entering their chosen market.<\/p>\n<p>Things change rapidly in today\u2019s Digital Economy! \u00a0\u201cTraditional\u201d requirements necessary to be competitive are of<span style=\"font-weight: bold;\">\u00a0questionable value in an environment that now allows the customer \/ client to have much greater control to make choices regarding the product and services they seek through internet search capability. \u00a0Customers \/ Clients today relish their overwhelming ability to compare available products, pricing, quality, \u201creviews\u201d of company reputation, and responsibilities toward social and environmental issues, etc.. \u00a0The most critical factor, however, is that market competitors have exactly the same ability via the internet to \u201cscout\u201d competitor strategies and approaches to gain market share as well.<\/span><\/p>\n<p>We do not discount those many additional areas in which organizations may find themselves lacking, including loss of focus, necessary changes in management competencies, distribution and partnering opportunities, cost-reducing technology, out-dated or now irrelevant product offerings, etc.. \u00a0But a lack of awareness and involvement in the essential need to\u00a0<span style=\"font-weight: bold;\">take more seriously today\u2019s requirements to be competitive<\/span>\u00a0brought on by internet exposure is critical to growth. \u00a0No longer is it possible to gain continued and future success in the absence of a Strategic Plan which clearly outlines an organizational approach to compete\u00a0<span style=\"font-weight: bold;\">based upon a productive understanding of competitor efforts<\/span>\u00a0<span style=\"font-weight: bold;\">and<\/span>\u00a0<span style=\"font-weight: bold;\">associated customer \/ client needs and capabilities<\/span>.<\/p>\n<p>Creating an effective plan will normally require a somewhat dynamic change in organizational thinking, and sometimes, direction, but is far from an insurmountable mountain to climb. \u00a0In reality, and much more often, the\u00a0<span style=\"font-weight: bold;\">unifying \u201cteam\u201d effort<\/span>\u00a0required for plan implementation creates greatly improved company spirit, morale and challenge for employees, equaling\u00a0<span style=\"font-weight: bold;\">PLAN SUCCESS!!!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is not the strongest or the most intelligent who will survive, but those who can best manage change. &#8211; Charles Darwin During my several decades of consulting with clients in a multitude of markets, I almost invariably have found that those organizations who are in greatest need of changing their approach to being competitive,&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/organizations-need-a-competitive-strategic-plan-in-todays-digital-economy\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Organizations Need a \u201cCompetitive\u201d Strategic Plan in Today&#8217;s Digital Economy<\/span><\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[640,27],"class_list":["post-1231","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-digital-economy","tag-strategic-planning"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":1,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1231\/revisions"}],"predecessor-version":[{"id":1233,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1231\/revisions\/1233"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}