{"id":12176,"date":"2022-11-08T12:50:48","date_gmt":"2022-11-08T17:50:48","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=12176"},"modified":"2024-03-20T11:27:07","modified_gmt":"2024-03-20T16:27:07","slug":"supercompetitors","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/supercompetitors\/","title":{"rendered":"Supercompetitors"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-13564 size-full\" src=\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/11\/blog_supercompetitors.gif\" alt=\"\" width=\"1242\" height=\"782\" \/><\/p>\n<p>Organizations turn to different sources of gaining <a href=\"https:\/\/flevy.com\/business-toolkit\/competitive-advantage\">Competitive Advantage<\/a> and outperforming their rivals.\u00a0 In the past, leading multinationals with diverse portfolio of product or service offerings used to have assets, positions, and economies of scale serve them as sources of advantage.<\/p>\n<p>However, nowadays, leading industry players employ an entirely different course to attain Competitive Advantage.\u00a0 Market leaders of this age are making use of key capabilities to compete with their rivals.\u00a0 Instead of relying on short-term growth avenues, they focus more on developing distinct, sustainable capabilities.\u00a0 The strategy that they are employing is to build a single formidable value proposition, based on a limited number of supporting competencies.\u00a0 During the course, they are essentially <a href=\"https:\/\/flevy.com\/browse\/stream\/transformation\">transforming their entire businesses<\/a>.<\/p>\n<p>These market leaders are dubbed \u201c<a href=\"https:\/\/flevy.com\/browse\/flevypro\/supercompetitors-6469\">Supercompetitors<\/a>,\u201d owing to their unique competencies, influence, and the ability to alter the dynamics of their industry.\u00a0 To build unique competencies\u2014ability to deliver results relevant to the business\u2014Supercompetitors make use of right blend of processes, systems, insights, dexterities, and resource configuration spanning multiple units.\u00a0 Some Supercompetitors utilize <a href=\"https:\/\/flevy.com\/browse\/flevypro\/mergers-and-acquisitions-manda-target-operating-model-tom-3630\">Mergers or Acquisitions<\/a> to get ahead of the curve.<\/p>\n<p>Supercompetitors understand that the success of such deals depends on a capabilities fit\u2014their product or services complimenting the offerings of the purchased entity.\u00a0 They divest businesses that have a limited fit with their capabilities, or where their capabilities are of no advantage to the acquired partner.<\/p>\n<p>Supercompetitors comprise of 3 main types:<\/p>\n<ul>\n<li><strong>Innovator<\/strong>\u2014frequently releasing new offerings.<\/li>\n<li><strong>Value Player<\/strong>\u2014offering low-cost products.<\/li>\n<li><strong>Aggregator<\/strong>\u2014selling products developed by others.<\/li>\n<\/ul>\n<p>Supercompetitors can cause disruption of existing market dynamics.\u00a0 In order to compete with Supercompetitors, other players need to reorganize their portfolio, thoroughly evaluate the industry, and focus on the value propositions they excel in. \u00a0A detailed evaluation of the potential of businesses to become Supercompetitors in an industry should be based on 4 critical elements:<\/p>\n<ol>\n<li><strong>Analysis of the industry and its change potential<\/strong><\/li>\n<li><strong>Analysis of upcoming Supercompetitors and their core competencies<\/strong><\/li>\n<li><strong>Assessing the Future State<\/strong><\/li>\n<li><strong>Devising a Strategic Plan<\/strong><\/li>\n<\/ol>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/supercompetitors-6469\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12178\" src=\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/11\/Supercompetitors.png\" alt=\"\" width=\"1335\" height=\"752\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/11\/Supercompetitors.png 1335w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/11\/Supercompetitors-300x169.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/11\/Supercompetitors-1024x577.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/11\/Supercompetitors-768x433.png 768w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/a><\/p>\n<p>The evaluation enables the organizations to know where they and their competitors stand in the pursuit to become Supercompetitors in future.<\/p>\n<p>Let\u2019s dive deeper into the critical elements of the Supercompetitors evaluation.<\/p>\n<h2><strong>Industry Analysis<\/strong><\/h2>\n<p>The foremost element of the assessment of an organization to become Supercompetitor entails carrying out an <a href=\"https:\/\/flevy.com\/browse\/marketplace\/industry-analysis-773\">in-depth industry analysis<\/a>.\u00a0 Leadership needs to answer some key questions to evaluate their industry and analyze their organization\u2019s Supercompetitor potential, for instance:<\/p>\n<ul>\n<li>Do you have the same leaders as a decade ago? Do you have newcomers taking up top positions at the organization?<\/li>\n<li>Are competitors leaning towards distinct value propositions, and a handful are winning at each of them?<\/li>\n<li>Are fore-running businesses applying the same tactics to compete as the leaders from the past?<\/li>\n<li>Are groups of companies separating into multiple companies?<\/li>\n<li>Are capabilities the reason for success of the leading firms in an industry, in contrast to assets or product portfolios?<\/li>\n<li>Do forerunners in an industry possess scalable capabilities? Is scale possible without cost escalation?<\/li>\n<li>Do the capabilities allow for product \/ service differentiation?<\/li>\n<\/ul>\n<h2><strong>Supercompetition Analysis<\/strong><\/h2>\n<p>The next element of the assessment to identify the potential of firms to become Supercompetitor is to evaluate the strength of rivals in the market. \u00a0Leaders should be able to discern probable future Supercompetitors in their respective industries and find out more about their key capabilities, talent, and structural attributes that allow them the leverage to secure the top position.\u00a0 At least 3 to 5 Supercompetitors in the relevant industry should be selected for detailed assessment.<\/p>\n<p>Interested in learning more about the other critical elements of the Supercompetitors potential evaluation?\u00a0 You can download <a href=\"https:\/\/flevy.com\/browse\/flevypro\/supercompetitors-6469\">an editable PowerPoint presentation on <strong>Supercompetitors <\/strong>here\u00a0<\/a>on the\u00a0<a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n<h2><strong>Do You Find Value in This Framework?<\/strong><\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0<a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>.\u00a0<a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives.<\/p>\n<p>For even more best practices available on Flevy, have a look at our top 100 lists:<\/p>\n<ul>\n<li><a href=\"https:\/\/flevy.com\/top-100\/strategy\">Top 100 in Strategy &amp; Transformation\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/consulting\">Top 100 Consulting Frameworks\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/opex\">Top 100 in Operational Excellence<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/digital\">Top 100 in Digital Transformation\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/organization\">Top 100 in Organization &amp; Change\u00a0<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Organizations turn to different sources of gaining Competitive Advantage and outperforming their rivals.\u00a0 In the past, leading multinationals with diverse portfolio of product or service offerings used to have assets, positions, and economies of scale serve them as sources of advantage. However, nowadays, leading industry players employ an entirely different course to attain Competitive Advantage.\u00a0&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/supercompetitors\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Supercompetitors<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":13564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[3046,1535,122,723,2857,3047,1419,2,1849,2802,388,3044,3045],"class_list":["post-12176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-aggregators","tag-business-transformation","tag-competitive-advantage","tag-core-competencies","tag-distinct-capabilities","tag-future-state-assessment","tag-industry-analysis","tag-innovation","tag-ma","tag-mergers-and-acquisitions","tag-strategy-2","tag-sustainable-capabilities","tag-value-players"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=12176"}],"version-history":[{"count":5,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12176\/revisions"}],"predecessor-version":[{"id":13565,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12176\/revisions\/13565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/13564"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=12176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=12176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=12176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}