{"id":11814,"date":"2022-09-29T09:28:35","date_gmt":"2022-09-29T14:28:35","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=11814"},"modified":"2022-09-29T09:59:55","modified_gmt":"2022-09-29T14:59:55","slug":"3-drivers-for-implementing-an-innovation-culture","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/3-drivers-for-implementing-an-innovation-culture\/","title":{"rendered":"3 Drivers for Implementing an Innovation Culture"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11888\" src=\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/DALL\u00b7E-2022-09-29-10.55.49-3-cats-dressed-as-inventors-in-a-lab-working-together.png\" alt=\"\" width=\"1024\" height=\"800\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/DALL\u00b7E-2022-09-29-10.55.49-3-cats-dressed-as-inventors-in-a-lab-working-together.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/DALL\u00b7E-2022-09-29-10.55.49-3-cats-dressed-as-inventors-in-a-lab-working-together-300x234.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/DALL\u00b7E-2022-09-29-10.55.49-3-cats-dressed-as-inventors-in-a-lab-working-together-768x600.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Achieving the status of the Most Innovative Company of the Year is what most businesses aspire to.<\/p>\n<p>Innovation-centric research by <a href=\"https:\/\/www.bcg.com\/\">Boston Consulting Group (BCG)<\/a> in 2014\u2014comprising of over 750 businesses in 17 different markets\u2014brought to light some striking insights, in addition to rating the most innovative companies of the year.<\/p>\n<p>The organizations that grabbed top places in the Innovation ranking were clearly <a href=\"https:\/\/flevy.com\/browse\/stream\/innovation\">managing Innovation<\/a> in a systematic manner.\u00a0 The study implied culture as an important driver of breakthrough Innovation.\u00a0 <a href=\"https:\/\/flevy.com\/browse\/stream\/culture\">Organizational Culture<\/a> was regarded as more significant than other crucial influencers of Innovation, e.g., people, financial resources, state, and even societal values and beliefs.<\/p>\n<p>Organizational Culture is a shared regulatory system that encourages a specific set of actions. \u00a0Experimentation and consistent evolution (adaptation) were found to be the forte of the Organizational Culture of most Innovative companies.<\/p>\n<p>An adaptable culture motivates behaviors that are integral to stimulate Innovation, e.g., ability to take initiatives and risks, ingenuity, prompt and sound judgments.<\/p>\n<p>When developing a culture of Innovation, exploration and experimentation, organizations are bound to face some challenges, which include:<\/p>\n<ul>\n<li>Most companies have an emphasis on producing quality, bringing efficiency, and minimizing costs. These firms become susceptible to making too low an investment in exploration, essential to manage uncertainty, experimentation, learn from errors, and Innovation.<\/li>\n<li>Organizations reward certain shared values and actions that constitute their culture. They typically choose between 2 types of cultures that are strikingly opposite to each other:\n<ul>\n<li>A culture of exploitation, efficiency and predictability\u2014embraced by large enterprises\u2014marked by job excellence, team loyalty, teams of dependable people, and perfection.<\/li>\n<li>A culture of exploration, variance, and uncertainty\u2014embraced by startups\u2014denoted by dreams, breaking rules, errors, and persistence based on learning from mistakes.<\/li>\n<\/ul>\n<\/li>\n<li>Adopting either of these cultures would not cut it for organizations. Successful companies make use of both cultures, which isn\u2019t easy to execute and sustain.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/flevy.com\/browse\/stream\/transformation\">Business Transformation<\/a> from exploitation to experimentation warrants <a href=\"https:\/\/flevy.com\/browse\/flevypro\/business-model-innovation-bmi-2912\">embracing unique Business Models<\/a>, trial and error, and iterations.\u00a0 The integration of exploitative culture with an explorative culture necessitates the following obligations from the enterprise:<\/p>\n<ul>\n<li>Allow people to spend some time on explorative projects alongside their routines to incubate and develop ideas.<\/li>\n<li>Assign dedicated resources and establish an encouraging atmosphere.<\/li>\n<li>Sharing of skills, knowledge and ideas necessary to curb silos and create synergies.<\/li>\n<\/ul>\n<p>\u201cSoft\u201d or people related challenges due to human nature create hurdles in developing an Innovation Culture.\u00a0 Such as:<\/p>\n<ul>\n<li>People resist something they have not experienced or contemplated before.<\/li>\n<li>Domain experts repel ideas or ways that challenge their existing approaches.<\/li>\n<li>People prefer near term over long term and solutions over thinking and analyzing.<\/li>\n<li>People detest ambiguities and change.<\/li>\n<\/ul>\n<p>The results of BCG\u2019s research on most innovative companies of the year 2014 indicated that Disruptive Innovators blend together 3 drivers vital for radical Innovation.<\/p>\n<ol>\n<li><strong>Management <\/strong><\/li>\n<li><strong>Governance<\/strong><\/li>\n<li><strong>Organization <\/strong><\/li>\n<\/ol>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/drivers-and-challenges-to-innovation-culture-6389\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-11881\" src=\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/Drivers-Challenges-to-Innovation-Culture.png\" alt=\"\" width=\"1282\" height=\"722\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/Drivers-Challenges-to-Innovation-Culture.png 1282w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/Drivers-Challenges-to-Innovation-Culture-300x169.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/Drivers-Challenges-to-Innovation-Culture-1024x577.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/09\/Drivers-Challenges-to-Innovation-Culture-768x433.png 768w\" sizes=\"(max-width: 1282px) 100vw, 1282px\" \/><\/a><\/p>\n<p>Let\u2019s dive deeper into the details of the first 2 drivers of Innovation.<\/p>\n<h2><strong>Management<\/strong><\/h2>\n<ul>\n<li>Senior Management is the foremost driver of Innovation. Uncompromising commitment from the management is crucial to embed Innovation at the center of an Organizational Culture.<\/li>\n<li>It is the management\u2019s approval of revolutionary Innovation initiatives that enables an organization to achieve breakthrough Innovation and growth.<\/li>\n<li>BCG study underscored the key role that Management plays in monitoring radical Innovation initiatives through <a href=\"https:\/\/flevy.com\/browse\/flevypro\/strategic-key-performance-indicators-kpis-4031\">strategic KPIs<\/a>; devising efficient performance management, rewards and recognition systems; and linking those systems with disruptive Innovation KPIs.<\/li>\n<\/ul>\n<h2><strong>Governance<\/strong><\/h2>\n<ul>\n<li>Top Innovators were found to be clearly segregating Innovation projects based on the level of innovativeness (low or high).<\/li>\n<li>They were observed to employ distinct procedures to manage revolutionary and incremental Innovation projects.<\/li>\n<\/ul>\n<p>Interested in learning more about the and how to communicate them across the organization? You can download <a href=\"https:\/\/flevy.com\/browse\/flevypro\/drivers-and-challenges-to-innovation-culture-6389\">an editable PowerPoint presentation on the <strong>Drivers &amp; Challenges of Innovation Culture<\/strong> here<\/a><a href=\"https:\/\/flevy.com\/browse\/flevypro\/core-competence-model-6264\"><strong>\u00a0<\/strong><\/a>on the\u00a0<a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n<h2><strong>Do You Find Value in This Framework?<\/strong><\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0<a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>.\u00a0<a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives. Here\u2019s what some have to say:<\/p>\n<blockquote><p><em>\u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/em><\/p><\/blockquote>\n<p style=\"padding-left: 40px;\"><em>\u2013 Bill Branson, Founder at Strategic Business Architects<\/em><\/p>\n<blockquote><p><em>\u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.\u201d<\/em><\/p><\/blockquote>\n<p style=\"padding-left: 40px;\"><em>\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/em><\/p>\n<blockquote><p><em>\u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2014 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/em><\/p><\/blockquote>\n<p style=\"padding-left: 40px;\"><em>\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Achieving the status of the Most Innovative Company of the Year is what most businesses aspire to. Innovation-centric research by Boston Consulting Group (BCG) in 2014\u2014comprising of over 750 businesses in 17 different markets\u2014brought to light some striking insights, in addition to rating the most innovative companies of the year. The organizations that grabbed top&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/3-drivers-for-implementing-an-innovation-culture\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">3 Drivers for Implementing an Innovation Culture<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":11888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[84,408],"tags":[4,1015,1629,3009,3008,2,812,159,793,450,824],"class_list":["post-11814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-technology","category-management-leadership","tag-business-model","tag-disruption","tag-experimentation","tag-exploitation-culture","tag-exploration","tag-innovation","tag-kpis","tag-management","tag-organizational-culture","tag-performance-management","tag-transformation"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=11814"}],"version-history":[{"count":9,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11814\/revisions"}],"predecessor-version":[{"id":11889,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11814\/revisions\/11889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/11888"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=11814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=11814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=11814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}