{"id":11593,"date":"2022-08-18T09:35:52","date_gmt":"2022-08-18T14:35:52","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=11593"},"modified":"2022-08-18T09:35:52","modified_gmt":"2022-08-18T14:35:52","slug":"university-partnership-canvas-upc","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/university-partnership-canvas-upc\/","title":{"rendered":"University Partnership Canvas (UPC)"},"content":{"rendered":"

\"\"Partnerships among corporations and universities are important drivers of the Innovation economy<\/a>.<\/p>\n

Numerous organizations are diverting their focus in university and Innovation ecosystem interaction, from incremental problem-solving<\/a> to long-term improvement and meticulous contact with new startups.<\/p>\n

Contemplating the answers to 6 key questions assists the organizations in building up a strategic outlook on their partnerships.\u00a0 This is helpful in preparing both enterprises and universities for more effective relations and more fruitful Innovation Ecosystem engagement.<\/a><\/p>\n

These questions are intimately connected\u2014when the responses line up, they offer a reason for partnership that has strategic depth and has more probability to be effective.<\/p>\n

In order to fulfil the process of answering these 6 questions smoothly, a form has been developed called the University Partnership Canvas (UPC)<\/a>, which permits managers to depict the 6 questions visually.<\/p>\n

The UPC\u00a0 provides a tool to aid managers achieve their business goals by evaluating their current strategic partnership approaches and detecting discrepancies in a methodical manner.\u00a0 The UPC can assist managers delineate likely solutions to surmount any conflicts or issues.<\/p>\n

Managers can also employ the UPC to study the influence of altering business goals on their current University Partnerships and, against this backdrop, take decisions at the appropriate time on what to change.<\/p>\n

UPC should not be merely employed as an in-house tool for evaluating and developing University Partnership.\u00a0 It should also be utilized in on-going discussions with universities.<\/p>\n

UPC can be used by corporations and universities jointly to build transparency regarding the goals, formats, KPIs, and organizational structures of the partnership<\/a> that is being considered to be undertaken for growth opportunities.<\/p>\n

The UPC\u2014comprising of the following 6 questions\u2014is a result of a 4-year research project on forming, managing, and augmenting the inherently complex partnerships between university and industry.<\/p>\n

    \n
  1. What business goals drive your University Partnerships?<\/strong><\/li>\n
  2. What are the key focus areas of your University Partnerships, and how are they selected to ensure alignment with your business goals?<\/strong><\/li>\n
  3. Who are your primary university partners, and by what criteria are they chosen?<\/strong><\/li>\n
  4. What collaboration formats match your focus areas and business goals?<\/strong><\/li>\n
  5. What people, processes, and organizational structures support your University Partnerships?<\/strong><\/li>\n
  6. What <\/strong>key performance indicators are most useful for evaluating<\/strong><\/a> your University Partnerships?<\/strong><\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    These 6 critical questions whose answers help assess the viability of and improvement in the university-company partnership can be split into 3 groups:<\/p>\n

    The initial 2 questions pertain to business goals\u2014the strategic goals that University Partnerships should furnish for the company.<\/p>\n

    Following 2 questions highlight the partners and collaboration formats, the \u201cwho\u201d and \u201chow\u201d of the process.<\/p>\n

    Collectively, the initial 4 questions make the core of a methodical approach to University Partnerships.<\/p>\n

    The last 2 questions relate to making certain that the appropriate people, processes, organizational structures, and evaluation tools are allocated for the partnership to produce value for both the university and the business.<\/p>\n

    Interested in learning more about University Partnership Canvas (UPC)?\u00a0 You\u00a0can download\u00a0an editable PowerPoint on University Partnership Canvas (UPC)<\/strong> here\u00a0<\/a>on the\u00a0Flevy documents marketplace<\/a>.<\/p>\n

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    \u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Partnerships among corporations and universities are important drivers of the Innovation economy. Numerous organizations are diverting their focus in university and Innovation ecosystem interaction, from incremental problem-solving to long-term improvement and meticulous contact with new startups. Contemplating the answers to 6 key questions assists the organizations in building up a strategic outlook on their partnerships.\u00a0… University Partnership Canvas (UPC)<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":11598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[85,81],"tags":[2990,2908,2987,2991,2988,2989,2992],"class_list":["post-11593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organization","category-strategy","tag-industry-university-partnerships","tag-partnerships","tag-university","tag-university-partnership-canvas","tag-university-partnerships","tag-university-industry","tag-upc"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=11593"}],"version-history":[{"count":6,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11593\/revisions"}],"predecessor-version":[{"id":11607,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11593\/revisions\/11607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/11598"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=11593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=11593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=11593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}