![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2022\/07\/website-laptop-300x229.jpg\")
A website without images is like a car without wheels; it still exists, but it\u2019s fundamentally flawed and needs to be fixed.<\/p>\nA website without images is like a car without wheels; it still exists, but it\u2019s fundamentally flawed and needs to be fixed.<\/p>\n
Even if you\u2019ve got graphic elements integrated with your site right now, there\u2019s a high chance that there\u2019s room to improve how you\u2019re implementing them.<\/p>\n
To that end, here are a few ways to avoid common website imagery snafus and make every page look great and load quickly.<\/p>\n
Lots of platforms let you upload images and alter them afterwards before you add them to pages. However, this is inefficient and leaves room for problems to arise. Aside from eating into your storage, uploading raw images also leaves the door open for unaltered versions to appear on live pages, which will sap performance significantly.<\/p>\n
This is where carrying out image resizing<\/a> prior to initial upload is essential. If you get into this good habit, you\u2019ll save time and hassle in the long run.<\/p>\n The temptation to settle for stock images is significant, and in certain contexts it makes sense. However, when it comes to representing your business and its products in a unique and engaging way, it\u2019s best to push the boat out by getting a professional photographer onboard to help out.<\/p>\n Hiring a pro to capture your company and its offerings is better than skimping and attempting to do it yourself with your smartphone. It also means that you\u2019ll be giving customers and clients a clear vision of who you are and what you do, rather than feeling like a firm fronted by generic imagery which doesn\u2019t set you apart from the pack.<\/p>\n It should go without saying, but if the images on your website aren\u2019t aligned with the values and ethos of your brand, they need to be cut.<\/p>\n Building a strong brand<\/a> is about understanding what makes your brand special, and identifying the expectations that your target audience will have. This means you must be consistent in everything you do, from the tone of your marketing copy to the types of pictures that appear on your website.<\/p>\n Usually a call-to-action is talked about in the context of including this within the web copy itself. What you might not realize is that CTAs can also be embedded as part of images, or featured directly alongside them.<\/p>\n This works particularly well when showcasing a product in a photo, as you can provide visitors with a link to find out more about it, or even to buy it direct, so that there\u2019s no separation between these two elements.<\/p>\n Even if your pictures are high quality, there\u2019s a potential for them to be swamped by the other elements of the site design.<\/p>\n This will point to a wider problem with the layout of your interface, so it is advisable to consider the impact that images can have, and ensure that they are included in a way that doesn\u2019t leave them overwhelmed and ignored. If you can\u2019t handle this in-house, consider outsourcing<\/a>.<\/p>\n There are many search engine optimization tactics which come together to make a website a success, and even the names you give to your image files matters in this context.<\/p>\n Be as descriptive as possible, and don\u2019t use default, auto-generated titles, but change these before upload so that users can mouse-over images and get a sense of what is in the image in question.<\/p>\n All of this should allow you to revamp your approach to using images on your website, and the benefits will quickly become obvious.<\/p>\n","protected":false},"excerpt":{"rendered":" A website without images is like a car without wheels; it still exists, but it\u2019s fundamentally flawed and needs to be fixed. Even if you\u2019ve got graphic elements integrated with your site right now, there\u2019s a high chance that there\u2019s room to improve how you\u2019re implementing them. To that end, here are a few ways… 6 Ways to Use Photos and Images More Effectively on Your Business Website<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":11437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=11436"}],"version-history":[{"count":2,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11436\/revisions"}],"predecessor-version":[{"id":11439,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/11436\/revisions\/11439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/11437"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=11436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=11436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=11436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Pay for Professional Snaps<\/b><\/h2>\n
Consider Your Brand Identity<\/b><\/h2>\n
Integrate a CTA<\/b><\/h2>\n
Give Imagery Room to Breathe<\/b><\/h2>\n
Name Files Appropriately<\/b><\/h2>\n