{"id":1129,"date":"2014-12-05T15:34:46","date_gmt":"2014-12-05T20:34:46","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=1129"},"modified":"2014-12-05T15:34:46","modified_gmt":"2014-12-05T20:34:46","slug":"everything-you-need-to-know-about-brand-licensing","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/everything-you-need-to-know-about-brand-licensing\/","title":{"rendered":"Everything You Need to Know about Brand Licensing"},"content":{"rendered":"

\"English_&_Hebrew_Coke_labels\"Pete Canalichio<\/a> is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert he is frequently asked to speak at branding and licensing conferences and leading business schools globally.<\/p>\n

His firm recently published a series of training guides\/webinars and videos on brand licensing to Flevy. See them listed below:<\/p>\n

Brand Licensing Guidebook<\/strong>
\nGuide Only<\/a>\u00a0 \/\u00a0\u00a0Guide + Video<\/a><\/p>\n

Defining Your Brand Licensing Gameplan<\/strong>
\nGuide Only<\/a>\u00a0 \/ \u00a0Guide + Video<\/a><\/p>\n

Scouting for Playmakers<\/strong>
\nGuide Only<\/a>\u00a0 \/ \u00a0Guide + Video<\/a><\/p>\n

Grooming Perennial Champions<\/strong>
\nGuide Only<\/a>\u00a0 \/ \u00a0Guide + Video<\/a><\/p>\n

Signing Your Dream Team<\/strong>
\nGuide Only<\/a>\u00a0 \/ \u00a0Guide + Video<\/a><\/p>\n

Getting Ready for the Draft<\/strong>
\nGuide Only<\/a>\u00a0 \/ \u00a0Guide + Video<\/a><\/p>\n

Interested in other aspects of Corporate Marketing? \u00a0Take a look at our Marketing Plan Development Toolkit<\/a>.<\/div>\n

Brand Licensing Webinar Series Bundle<\/strong> – this includes all the guides listed above
\nGuide Only<\/a>\u00a0 \/\u00a0\u00a0Guide + Videos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert he is frequently asked to speak at branding and licensing conferences and leading business schools globally. His firm… Everything You Need to Know about Brand Licensing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[534,533,532],"class_list":["post-1129","post","type-post","status-publish","format-standard","hentry","category-general","tag-brand-franchising","tag-brand-strategy","tag-pete-canalichio"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":1,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1129\/revisions"}],"predecessor-version":[{"id":1131,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1129\/revisions\/1131"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}