{"id":10067,"date":"2021-12-01T07:07:39","date_gmt":"2021-12-01T12:07:39","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=10067"},"modified":"2021-11-30T12:09:24","modified_gmt":"2021-11-30T17:09:24","slug":"neuroscience-of-change","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/neuroscience-of-change\/","title":{"rendered":"Neuroscience of Change"},"content":{"rendered":"

\"\"Business Transformation<\/a> initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better.\u00a0 A critical element of the success of such initiatives entails transforming the existing behaviors of the employees across the organization.\u00a0 However, this isn\u2019t a straightforward task.<\/p>\n

Attitudes and practices get reinforced in people by following established routines day in and day out.\u00a0 Such practices become a part of an Organizational Culture<\/a> over time.\u00a0 These ingrained behaviors and practices aren\u2019t considered burdening until the organization\u2019s performance keeps declining considerably over time.\u00a0 That\u2019s when the leaders think about changing these beliefs and habitual actions.<\/p>\n

Psychology<\/a> and Neuroscience can help enterprises change the deeply embedded attitudes and practices of people and replace those with new beliefs and practices. \u00a0Leading organizations are using psychology and brain research to induce successful Organizational Transformation.<\/p>\n

The practices that these organizations employ to engender Transformation are based on the following 6 core Principles of Neuroscience<\/a>:<\/p>\n

    \n
  1. The brain is hardwired to hold on to habits, making it difficult to change them.<\/strong><\/li>\n
  2. Connections in the brain\u2014even deeply embedded thoughts\u2014are quite flexible to transform. <\/strong><\/li>\n
  3. Concentrating on new ways of thinking can overhaul individuals thinking habits.<\/strong><\/li>\n
  4. Don\u2019t tell people what is wrong, just focus on drawing their attention to the positives<\/strong>.<\/li>\n
  5. Encourage the ability to reject negative cerebral impulses.<\/strong><\/li>\n
  6. The competence to focus attention has to be created bit by bit.<\/strong><\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    Let\u2019s dive deeper into these first 3 principles of Neuroscience.<\/p>\n

    Principle 1 \u2013 The brain is hardwired to hold on to habits, making it difficult to change them.<\/strong><\/h2>\n

    Our thinking patterns are stored in circuits by brain parts\u2014including the habit center (basal ganglia), amygdala (emotion center), and hypothalamus (which manages hunger, thirst etc.). \u00a0These brain parts, especially the basal ganglia, process info unconsciously and the activity feels rewarding to the individual.\u00a0 This activity makes stronger neuronal connections with other areas and gets the activity reinforced.<\/p>\n

    For the desired behaviors and practices to get embedded, the organization need to make stronger connections with the entire workforce’s\u2019 basal ganglia to enable deep rooted neuronal circuits.\u00a0 The practices ingrained this way are difficult to remove.<\/p>\n

    Principle 2 \u2013<\/strong> Connections in the brain\u2014even deeply embedded thoughts\u2014are quite flexible to transform.<\/strong><\/h2>\n

    People with obsessive compulsive disorder keep deliberating on their impulse to wash hands to ensure cleanliness.\u00a0 This fortifies brain circuits in the basal ganglia, which takes over their behaviors.\u00a0 However, Neuroscience reveals that even the most well-established notions can be altered.\u00a0 This can be done by making the individuals aware of what they are thinking and where their focus is in a given moment.<\/p>\n

    Training<\/a> and directing people to think about their thoughts can make them conscious of their undesired behaviors, disengages brain areas notable for causing distraction, and adopt new behaviors.<\/p>\n

    Principle 3 <\/strong>\u2013 Concentrating on new ways of thinking can overhaul individuals thinking habits.<\/strong><\/h2>\n

    The 3rd<\/sup> principle highlights that persistent focus on unfamiliar, desired thoughts and objectives activates the habit center of the brain, which turns these desired thoughts into habits.\u00a0 The mechanism according to Neuroscience is such that basal ganglia\u2019s caudate nucleus region processes\u2026<\/p>\n

    Interested in learning more about the other principles of Behavioral Transformation?\u00a0\u00a0You\u00a0can download\u00a0an editable PowerPoint on 6 Core Principles of Neuroscience<\/strong> here\u00a0<\/a>on the\u00a0Flevy documents marketplace<\/a>.<\/p>\n

    Do You Find Value in This Framework?<\/h2>\n

    You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0FlevyPro Library<\/a>.\u00a0\u00a0FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives.\u00a0 Here\u2019s what some have to say:<\/p>\n

    \u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market.\u00a0 They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions.\u00a0 I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/p>\n

    \u2013 Bill Branson, Founder at Strategic Business Architects<\/p><\/blockquote>\n

    \u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power.\u00a0 For us, it is an invaluable resource to increase our impact and value.\u201d<\/p>\n

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    \u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients.\u00a0 In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over!\u00a0 The quality of the decks available allows me to punch way above my weight \u2013 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/p>\n

    \u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Business Transformation initiatives are typically undertaken to solve a pressing issue, bring about improved performance, or to serve customers better.\u00a0 A critical element of the success of such initiatives entails transforming the existing behaviors of the employees across the organization.\u00a0 However, this isn\u2019t a straightforward task. Attitudes and practices get reinforced in people by following… Neuroscience of Change<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":10094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[85],"tags":[1475,2756,635,1951,2754,793,116,2752,2755,1148,824],"class_list":["post-10067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organization","tag-behaviors","tag-beliefs","tag-change","tag-desired-behaviors","tag-neuroscience","tag-organizational-culture","tag-performance","tag-positive-reinforcement","tag-practices","tag-psychology","tag-transformation"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/10067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=10067"}],"version-history":[{"count":8,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/10067\/revisions"}],"predecessor-version":[{"id":10106,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/10067\/revisions\/10106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/10094"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=10067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=10067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=10067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}