Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance. This […]
Tag Archives | Return on Investment
Conversational Account-based Marketing (ABM)
Contributed by Mark Bridges on July 1, 2022 in Management & Leadership, Strategy, Marketing, & Sales
Strategic Thinking Games
Contributed by Mark Bridges on February 9, 2022 in Management & Leadership, Strategy, Marketing, & Sales
Organizational leadership can draw on 3 Strategic Thinking Games to master Business Strategy and apply in varied scenarios and organizational structures. The Strategic Thinking Games provide Decision Making models for senior executives to choose from and use as per the situation. The Strategic Thinking Games are based on mathematics and statistics, particularly Probability Theory, and […]