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Tag Archives | product development

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Customer Development Model (CDM)

In today’s business environment, there are many startups that have not yet reached the level of being fully established companies.  This situation can be attributed to various factors, including ideas that do not gain traction, insufficient funding, and inadequate customer analysis. During their initial stages, startups make speculative assumptions concerning their Business Model. These assumptions […]

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Organizational Obstacles to Agile

Agile is a robust approach to value creation.  More and more organizations are adopting Agile Software Development approach. Becoming Agile is imperative to meet and exceed customer expectations and emerging business trends.  Implementing the Agile approach to Software Development leverages significant benefits, including: Rapid design and development of new product and service offerings Revolutionizing processes […]

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Lean Product Development & Innovation

Improving Product Development competencies in designers and developers is a concern for senior leaders in the manufacturing sector. The approach most organizations take in developing Human Resources does not go beyond staffing the cream of the crop from leading global educational institutes.  Talent Development to them is, typically, sending their people to attend workshops and […]

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Product Management KPIs

Product Managers are responsible for defining the features or functions of a Product and for overseeing the development of the Product.  The role of Product Managers spans many activities from developing Product Strategy to tactical plan and can vary based on the organizational structure of the organization. Typically, Product Leaders are involved with the entire […]

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Exploring Van Westendorp Price Sensitivity Meter (PSM)

The decision for pricing a product or service isn’t as simple as it seems.  It is a key consideration for executives.  Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental. Manufacturers can utilize research to have a better understanding on what […]

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Rapid Product Development Projects Using a Hybrid Agile Framework

Why Agile Matters to Consultants Combining traditional project management methodologies with hybrid models impacts the way projects are planned and managed.  A hybrid approach can increase the end results, delivering customer requirements and organizational strategic imperatives.  But a cultural shift within the organization is critical to its success.    It is easy to blame the traditional, […]

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The Kano Customer Satisfaction Model

So, you have a robust product roadmap, covering all product features from the most basic to the most innovative. Now, how did you prioritize these features? Did you prioritize things correctly? With limited resources, all organizations strive to prioritize those activities that drive the most value. This is particularly true in product development. Focusing on […]

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