The decision for pricing a product or service isn’t as simple as it seems. It is a key consideration for executives. Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental. Manufacturers can utilize research to have a better understanding on what […]
Tag Archives | product development
Rapid Product Development Projects Using a Hybrid Agile Framework
Why Agile Matters to Consultants Combining traditional project management methodologies with hybrid models impacts the way projects are planned and managed. A hybrid approach can increase the end results, delivering customer requirements and organizational strategic imperatives. But a cultural shift within the organization is critical to its success. It is easy to blame the traditional, […]
The Kano Customer Satisfaction Model
So, you have a robust product roadmap, covering all product features from the most basic to the most innovative. Now, how did you prioritize these features? Did you prioritize things correctly? With limited resources, all organizations strive to prioritize those activities that drive the most value. This is particularly true in product development. Focusing on […]
