A business remains viable as long as it keeps growing. However, forecasting how much the business will grow in a year, or in a certain period of time, is a difficult proposition for any business leader. Likewise, it isn’t easy for the leaders to envisage the following scenarios: How much growth is necessary for their […]
Tag Archives | marketing
The Strategic CFO
The Chief Financial Officer (CFO) role has traditionally been a custodian of financial acumen, integrity and shareholder value—selecting indicators to measure organizational growth and ensuring value. Inflation, stricter regulations and governance requirements have caused the CFO position to exist in nearly every organization these days. However, this wasn’t the case in the last quarter of […]
Strategic Decision Making with Machine Learning (ML)
Automation has a profound role in improving Operational Excellence and Decision making. Organizations, these days, are increasingly using Machine Learning (ML) to improve the Strategic Decision making expertise of their leaders. Global research by MIT Sloan Management Review in collaboration with Google—involving 4,700 executives and a number of Key Informant Interviews—indicates that ML is gradually […]
Account-based Marketing (ABM) Solutions
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored […]
Conversational Account-based Marketing (ABM)
Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. In contrast, Conversational Account-based Marketing (ABM) is a proactive, systematic approach to go about Marketing that leaves nothing on chance. This […]
Consumer Benefits Ladder
Marketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle. The focus of the marketing effort is on building a brand image. To supplement this organizations need to develop a culture that lives the brand. Top brands have been built by communicating their message to […]
Strategy Classics: Porter’s Five Forces
Michael Eugene Porter—a Professor at the Institute for Strategy and Competitiveness, Harvard Business School—is widely acclaimed for his unmatched prowess in competitive strategy, strategic planning, global economic development, and the application of competitive principles and strategic approaches. Renowned as the father of modern day strategy, Dr. Porter is an author of 18 books and a […]
Nab the Best of Both Worlds by Forming a Marketing Partnership
You’ve no doubt heard about using partnerships to further your business, but perhaps you dismissed it as something only the big brands can do. That’s not the case — in fact, businesses of all sizes are in an ideal position to engage in strategic partnerships and reap big rewards. Consider a union like the one […]
The Most Common Sales Fallacies
For many years, I have struggled and beaten off my competition through hard work and failures. I have read many books and many articles on how to be the best Salesman or the Best Marketer and have tried implementing all the advice. I am sick to death of all of these How-To guides and the […]
