How do we acquire quality, actionable Market Intelligence for emerging markets? To make good business decisions, we require good data—i.e. good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. This is the not the case for emerging markets. Many multi-national organizations, when […]
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Emerging Market Intelligence
Contributed by David Tang on April 20, 2022 in Operations & Supply Chain, Strategy, Marketing, & Sales
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