Product managers, marketers, and designers are often confused as to what they should do to increase the chances of customers’ engagement and uptake of their offering. Changing individuals’ behavior to enhance engagement, productivity, innovation, and happiness isn’t straightforward. It takes a lot of effort, time, and resources to execute initiatives aimed at transforming behaviors and […]
Tag Archives | Cognitive Biases
What Are the 3 Obstacles to Overcome while Selecting Senior Executives?
Mediocre people occupying senior Leadership positions is one of the chief reasons for the fiasco and humiliation that organizations like Enron and WorldCom faced. The practice of recruiting average people at the top is omnipresent and often goes unnoticed until the results begin to surface, which is typically too late for any intervention. Smart people […]
For a Successful Market Entry, First We Must Remove Our Cognitive Biases
New market entry provides potential opportunities for organizations to grow. But penetrating a market and establishing a new business is fraught with complications and failure. Attempts at entering a new market often fail, in fact, research suggests that for every successful market entry about 4 fail. The reasons for such high failure rates involve timing, […]
Building Blocks of Behavioral Strategy: How to De-Bias Your Decision Making Process
While making critical decisions, not many strategists are conscious of the impact that cognitive biases have on business decisions. These biases are part of human behavior, and can be referred to as “systematic human tendencies to deviate from rational calculations.” In strategic decision making, leaders need to recognize their own biases, as these biases influence […]
