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Martin PALMGREN, (IT) Strategy & Transformation Executive @ .COMMUNICATE

Martin Palmgren is a seasoned Senior Business / IT Strategy and Transformation Executive that has addressed Strategy formulation and roll out for fortune 500 businesses internationally with a focus on how to ensure that the business strategy and objectives are supported by IT with an effective IT Strategy and Governance (that is how do we support business objectives and processes leveraged by IT and an effective IT strategy).

Martin is an expert in "how to deliver business value with IT" where he works with both Business and IT Executives to reach this objectives and has delivered best in class practice with major actors in the Pharma, Bank, Manufacturing and Insurance Sector to articulate the "IT Business Model" "This is how we deliver effective IT services to the business" and the "Business (IT) Value proposition" This is how we support business objectives with services in a time to market perspective. He has over the last 2 years also addressed how to build an effective "Cloud Business Model" to take full advantage of the flexibility and cost advantage that new cloud solutions permit to improve Time to Market, Cost Effectiveness and Cycle Time.

Martin has accompanied a number of IT consulting companies and editors in their Go to Market with Client acquisition, (Large) Account Introductions, Alliances (notably with BIG 5 consultancies), Market Position (Forrester, Gartner, Bright Talk) and position of the Value Proposition (discovery, competitive analysis of market offerings, road map to realign solutions portfolio and transform sales and delivery operations, develop new market strategy and execution plans, and drive sales transformation, acquisition of smaller actors).

He is an international thought leader and visiting professor at some of France's top business schools, notably EDHEC where he intervenes on Innovation, Business Model Innovation, Strategy, IT Strategy (Execution), IT Governance, IT Sourcing, Cloud (Sourcing).

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