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The Theory of Planned Behavior (TPB), developed by Icek Ajzen (1985), provides a model for understanding how we can change the behavior of people. TPB is a theory which predicts deliberate behavior, because behavior can be planned.
Source: Theory of Planned Behavior PowerPoint document
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Theory of Planned Behavior
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Number of Slides: 11
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Upload date (first version): Aug 2, 2016
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