We just launched our long-awaited subscription service—FlevyPro. Get documents for the price of a coffee. Check it out here!
You are not logged in. Log in here.

  This preview shows the full document, but with content partially hidden.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


DOCUMENT DESCRIPTION

The Theory of Planned Behavior (TPB), developed by Icek Ajzen (1985), provides a model for understanding how we can change the behavior of people. TPB is a theory which predicts deliberate behavior, because behavior can be planned.

TPB is the successor of the similar Theory of Reasoned Action (TRA), developed by Ajzen and Fishbein (1975). The succession was the result of the discovery that behavior appeared to be not completely voluntary and under control. TRA was thus modified to add a component for perceived behavioral control, resulting in the TPB model.

According to TPB, human action is guided by 3 kinds of considerations:
1. Behavioral Beliefs. These are beliefs about the likely consequence of the behavior.
2. Normative Beliefs. These are beliefs about the normative expectations of others.
3. Control Beliefs. These are beliefs about the presence of factors that may facilitate, or may impede, the performance of the behavior.

Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Theory of Planned Behavior PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

 
[ What is FlevyPro? ]
This is a FlevyPro document.
Top Flevy Author [?]

Theory of Planned Behavior

Sold by PPT Lab (this author has 25 documents)

$12.95

ALL FEES INCLUDED
Add to Cart
Did you know? For $7.00 more, you can download this document PLUS 4 more FlevyPro documents. That's only $3.99 per document. Click here for details.
  

This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Theory of Planned Behavior, Icek Ajzen

Number of Slides: 11

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Aug 2, 2016

Report

RELATED & RECOMMENDED DOCUMENTS


The Theory of Constraints (TOC), developed by Dr. Eliyahu Goldratt, is a methodology for identifying the most important limiting factor (i.e. constraint) that stands in the way of [read more]

The Pyramid Principle is the most established framework for presentation development and storyboarding used by management consultants. Structuring information in a pyramid is [read more]

This presentation is a primer to the 4 Acquisition Integration Approaches framework, as developed by Philippe Haspeslagh and David B. Jemison: 1. Preservation 2. Symbiosis 3. [read more]

This presentation is a primer to the term "Strategic Intent," coined by Gary Hamel and C.K. Prahalad in their book article "Strategic Intent" and book "Competing in the Future." [read more]

Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Digital [read more]

The Competing Values Framework, developed by Robert Quinn and Jon Rohrbaugh, is a theory that was developed initially from research done on the major indicators of effective [read more]

Emerging technology trends are driving businesses to Digital Transformation across industries. At the core of most Digital Transformation projects is the evolution of the [read more]

The Causal Model of Organizational Performance and Change, otherwise known as the Burke-Litwin Model (after its authors), is a framework for understanding organizational change. [read more]

This presentation is a collection PowerPoint diagrams and templates used to convey 30 different business strategy and management models. Please note that are diagrams and charts [read more]

This document teaches the basics of developing an effective business presentation. It covers methodologies widely practiced by top management consulting firms, such as McKinsey, [read more]

View the FlevyPro Document Library

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

What project are you working on?
Critical Success Factors?   PMI (Post-merger Integration)?   Problem Solving?   Or something else.
Have a look at our holistic Business Toolkits. We have over 250+ toolkits covering a wide range of business topics.
Have you found the documents you need?   
Tell us what documents you're looking for and let us do the digging.