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DOCUMENT DESCRIPTION

What is your brand important? Brands is a major driver of consumer behavior. A strong brand leads to higher market share and higher profit margins. It serves as a significant competitive advantage.

In this presentation, we understand what "brand" is dig deeper into why it's important. Discussion topics include an understanding of what makes a brand a great brand and an understand why branding is not just about marketing.

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Source: Strategic Branding PowerPoint document

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Strategic Branding

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This business document is categorized under:
Management Consulting Training » Customer Analysis

File Type: PowerPoint (ppt)

Tag(s): Customer Analysis, Strategic Branding, Brand Strategy

Number of Slides: 25

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Upload date (first version): Sep 29, 2015

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