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DOCUMENT DESCRIPTION

The Digital Age has significantly impacted and fundamentally changed Marketing. There are countless more marketing channels, customer touchpoints, data sources—all from disparate systems and providers. And, this proliferation is only growing, as a new technology platform or channel is launched every week.

Thus, leading organizations are adopting agile thinking from software to create the Agile Marketing Organization. This presentation discusses the 7 core capabilities needed in Agile Marketing:

1. Agile Development
2. Big Data for Consumer Understanding
3. Programmatic Buying
4. Branded Content
5. Marketing Effectiveness Analytics
6. Marketing Innovation
7. Agency Management

Being Agile allows Marketing to iterate more quickly to adapt to the rapidly changing conditions we see in the digitally-driven market today.

Back in 2012, the gaps Marketing faced were Social Media and Community Management. This presentation won't discuss capabilities in these areas.
 
This deck also includes slide templates for you to use in your own business presentations.

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Source: Seven Core Capabilities of Agile Marketing PowerPoint document

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Seven Core Capabilities of Agile Marketing

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Big Data, Agile, Agile Marketing

Number of Slides: 21

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Upload date (first version): Aug 31, 2017

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