BUY WITH CONFIDENCE
DESCRIPTION
For every successful market entry, about market entry attempts end in failure. This failure is attributed to many factors—timing, scale, competition, capabilities, and particularly irrational decision making. The decision to successfully enter a market necessitates detailed analysis. These critical decisions, however, often get tainted by Cognitive Biases—the systematic errors in the way people process information. Cognitive Biases distort executives’ perception regarding their firm’s capabilities, potential market, and competition.
The presentation starts by highlighting a 2-pronged approach to Market Entry Analysis:
1. Develop a Reference Class
2. Remove Bias from Decisions
The deck then discusses the 6 key factors of market entry success:
1. Size of entry relative to minimum efficient scale
2. Relatedness of the market entered
3. Complementary assets
4. Order of entry
5. Industry lifecycle stage
6. Degree of technological innovation
The details of the 5 core issues in removing biases from decisions are then highlighted:
1. Value Proposition and Capabilities
2. Market Size
3. Competition
4. Market Share and Revenue
5. Costs
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Market Analysis, Cognitive Bias, Market Entry PowerPoint Slides: Psychology of Market Entry Analysis PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Market Research Environmental Analysis Pricing Strategy M&A (Mergers & Acquisitions) Industry Analysis Psychology Cognitive Bias Consumer Behavior Growth Strategy Product Strategy Behavioral Strategy Product Adoption Product Launch Strategy Positioning Change Management Market Entry Emerging Market Entry Customer Segmentation Entrepreneurship Business Case Development Strategic Planning Feedback Financial Modeling Product Management Net Promoter Score KPI Business Model Design Business Model Innovation Innovation Management Strategic Sourcing Cost Reduction Assessment Due Diligence Target Operating Model Targeting
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