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DESCRIPTION
The e-commerce market continues to grow exponentially. More people are opting for the convenience of online shopping.
The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless solution for both the customer experience and internal processes.
Omni-channel Retailing means being available at any time and anywhere, making it convenient for the customer. In this changing landscape, 3 critical focus areas are now challenging our company's performance:
1. Omni-channel Marketing
2. Mobile Payment
3. Omni-channel Supply Chain
This presentation provides an overview to all 3 areas and then a deeper dive into the first focus area, Omni-Channel Marketing. Topics covered include Online Marketing, Search Engine Marketing (SEM), next steps, relevant benchmarks, among other topics.
This presentation has been adapted from the broader framework, Omni-channel Retail Strategy, which covers all 3 focus areas.
This deck also includes slide templates for you to use in your own business presentations.
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Source: Best Practices in Omnichannel Marketing, Retail Strategy PowerPoint Slides: Omni-channel Strategy Series: Omni-channel Marketing PowerPoint (PPT) Presentation, LearnPPT Consulting
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ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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