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DOCUMENT DESCRIPTION

The e-commerce market continues to grow exponentially. More people are opting for the convenience of online shopping.

The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless solution for both the customer experience and internal processes.

Omni-channel Retailing means being available at any time and anywhere, making it convenient for the customer. In this changing landscape, 3 critical focus areas are now challenging our company's performance:

1. Omni-channel Marketing
2. Mobile Payment
3. Omni-channel Supply Chain

This presentation provides an overview to all 3 areas and then a deeper dive into the first focus area, Omni-Channel Marketing. Topics covered include Online Marketing, Search Engine Marketing (SEM), next steps, relevant benchmarks, among other topics.

This presentation has been adapted from the broader framework, Omni-channel Retail Strategy, which covers all 3 focus areas.

This deck also includes slide templates for you to use in your own business presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Omni-channel Strategy Series: Omni-channel Marketing PowerPoint document

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Omni-channel Strategy Series: Omni-channel Marketing

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Retail Strategy, Omnichannel Marketing

Number of Slides: 23

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Upload date (first version): Jun 22, 2018

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