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DESCRIPTION
Technology has promoted every industry and occupation. Marketing has been one such function where scores of firms are now leveraging technological advancement to personalize marketing or bring efficiency in their advertisement expenditure—leading to the rise of Marketing Automation.
With more and more innovative tools becoming available to the marketers—such as Artificial Intelligence (AI) tools for one-to-one or segment marketing—they will have to focus those tools and ROI metrics on strengthening customer relationships. More and more organizations are turning to automation and advanced tools to optimize their marketing endeavours.
Leading marketers today are not only aware of the importance of customer lifetime value (LTV), they actually direct focus of their budget and resources accordingly. This deck discusses a 3-phase approach to shift to a customer LTV focus:
1. Segment Customers
2. Connect with Customers
3. Develop Informed Hypotheses
Other subjects touched upon in the slide deck include Segmenting Customers, Role of Automation in optimizing the Marketing function, Connecting with Customers, and Developing Informed Hypotheses.
The presentation deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Marketing Automation, Customer Lifetime Value PowerPoint Slides: Marketing Automation: Customer Lifetime Value PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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