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DESCRIPTION
To succeed in a market, organizations need to objectively analyze the underlying forces, attractiveness, and success factors. Industry Analysis helps in understanding a company's position relative to competition in the industry.
Oftentimes, an organization may seek outsiders' assistance, perspective, and assessments to investigate these factors and engage external contractors for their opinion and recommendations. External management consultants, in such scenarios, begin the assessment by carrying out a detailed Industry Analysis.
Industry Analysis helps the consultants in identifying the potential opportunities, threats, and the present and future scenarios of the industry for their clients. They use this tool to help their clients with valuable insights needed to acquire, maintain, and better their position in the market.
This presentation deliberates on a structured approach to perform Industry Analysis. It also discusses the following topics:
• The traditional approach to Industry Analysis
• The most common mistakes that consultants need to avoid
• A case example
• Standard deliverables
• Key takeaways
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Market Analysis PowerPoint Slides: Industry Analysis for Consultants PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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