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DESCRIPTION
The Marketing Organization should be structured to align with the overall organization’s business objectives. There are 5 dimensions of Marketing Organizations:
1. Segment-centric
2. Product-centric
3. Channel-centric
4. Geography-centric
5. Function-centric
The Marketing Organization is usually a combination of at least 2 of the dimensions, with 1 being dominant. The Marketing Organization must be completely aligned with the organization structure of the business.
For each of the 5 dimensions, this presentation provides an overview, pros, cons, recommended scenario for usage, as well as a depiction of the representative Organizational Chart.
This deck also includes a set of slide templates for you to use in your own presentations.
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Source: Best Practices in Organizational Design, Agile Marketing PowerPoint Slides: Five Dimensions of Marketing Organizations PowerPoint (PPT) Presentation, LearnPPT Consulting
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