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DOCUMENT DESCRIPTION

Emerging technology trends are driving businesses to Digital Transformation across industries. At the core of most Digital Transformation projects is the evolution of the Customer Experience, from a traditional linear process (with few touch points) to a continuous, circular process (with constant touch points).

This new approach to Customer Experience has been captured by many top-tier management consulting firms. In fact, this presentation will provide overviews for 2 such frameworks:

- McKinsey's Customer Decision Journey
- Accenture's Nonstop Customer Experience Model

This deck is an excerpt from our more comprehensive framework, Digital Transformation Strategy.

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Source: Customer Experience PowerPoint document

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Customer Experience

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Experience, Digital Transformation, Customer Decision Journey

Number of Slides: 21

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Upload date (first version): Jun 16, 2016

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