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DESCRIPTION
A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge. So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them. Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.
Customer-centric organizations are deeply focused towards value creation for their customers. They understand the unique customer insights needed to make customer-centric decisions, are able to gather those customer insights, and are aware of the way to utilize the insights in creating value for their customers. At customer-centric organizations, the workforce and managers are adept at using the right customer data and extracting unique, meaningful customer insights.
In order to develop this capability, organizations need to first utilize a customer-centric research process to gather the customer insights required to drive value creation. This presentation highlights the approach to building a Customer-centric Culture of Innovation in detail. The approach entails 3 key phases:
1. Qualitative Insights: Apply Customer-centric Fundamentals
2. Quantitative Insights: Quantify Opportunities That Exist
3. Implementation: Leverage New Customer Insights for Growth
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Corporate Culture, Innovation, Customer-centric Organization PowerPoint Slides: Customer-centric Culture of Innovation PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Customer-centric Organization Innovation Management Jobs-to-Be-Done Customer-centric Culture Customer Experience Corporate Culture Positioning Customer Profitability Growth Strategy Customer Decision Journey Product Launch Strategy Go-to-Market Business Framework PowerPoint Diagrams Sales Force Sales Innovation Culture Financial Management Time Management Lean Management/Enterprise Gemba Walk Operational Excellence Service Design Customer Insight
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