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DESCRIPTION
This presentation discusses Customer Relationship Management (CRM) strategy and developing the Customer Experience (CXP). This is the final phase of the Customer Analysis Approach and where all the previous analyses and recommendations must come together cohesively—e.g. the value proposition, economic model, technology considerations, etc.
This presentation is structured into 3 sections:
1. CRM Design
2. CXP Design
3. Strategy Implementation
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Source: Best Practices in Customer Experience, Customer Relationship Management PowerPoint Slides: CRM and the Customer Experience PowerPoint (PPT) Presentation, LearnPPT Consulting
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OVERVIEW
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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Consulting Training - Customer Analysis
This bundle contains 5 total documents. See the additional documents to the right.
Customer Experience Customer Decision Journey Digital Transformation Mobile Strategy Innovation Management Human-centered Design Business Framework PowerPoint Diagrams Shareholder Value Customer-centric Organization Porter's Five Forces Growth Strategy Financial Modeling Business Case Development Ideation Creativity Service Design Customer Segmentation Targeting Business Transformation Core Competencies Organizational Design PDCA Lean Management/Enterprise Problem Solving Strategy Deployment & Execution Balanced Scorecard Valuation M&A (Mergers & Acquisitions) SWOT Marketing Plan Development Cyber Security Brand Strategy
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