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The Branding Pentagram Model is methodology for translating corporate strategy into branding policy. It does this by stating the branding principles, "loading" the brand, determining the desired positioning, and ultimately converting branding into everyday organizational actions. The Branding Pentagram Model evaluates and elaborates 5 integral and interrelated factors that influence Branding Strategy.
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Branding Pentagram Model
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Number of Slides: 16
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Upload date (first version): Feb 8, 2017
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