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The advertising agency Young and Rubicam developed a brand value framework called the Brand Asset Valuator (BAV). This framework is based on research with almost 200,000 consumers in 40 countries. It provides comparative measures of the brand equity of thousands of brands across hundreds of different categories.
Source: Brand Asset Valuator (BAV) PowerPoint document
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Brand Asset Valuator (BAV)
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Number of Slides: 31
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Upload date (first version): Apr 21, 2016
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