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Now that you know what brand licensing is and have determined it is a good fit for you, the next step is to determine you brand licensing game plan, i.e., what categories you should extend your brand into and what tactics should you employ to make them a success. Once you have a good idea about where the brand should play, you need to determine the best tactic for how to win. Pete Canalichio will share with you a technique that assesses a company's internal capabilities to help you determine whether you should extend your brand via manufacturing, sourcing, acquiring or licensing. Depending on your internal capabilities, resources and financial strength, this technique will help illustrate the best method to achieve your brand extension goals. The second of a 6-part licensing series, this document will help you identify manufacturers that would be the best fit for your brand and category you wish to extend into.
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Source: What Brand Categories Should You License? [Part 2] PowerPoint document
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What Brand Categories Should You License? [Part 2]
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries.
File Size: 3.4 MB
Number of Slides: 40
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Initial upload date (first version): Nov 26, 2014
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