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  1. Overview of Vision, Mission and Ambition framework
  2. Real life examples


The VISION, MISSION and AMBITION describe the firm's purpose and ultimate objectives

The VISION describes the firm's view on the future
The MISSION describes the firm's core purpose, its reason for existence
The AMBITION describes the firm's ultimate objectives

The VISION, MISSION and AMBITION translate into clear performance targets the firm needs to achieve

The STRATEGY describes how the firm's will realize its mission and ambition

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Source: Vision, Mission, and Ambition PowerPoint document

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Vision, Mission, and Ambition

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File Type: PowerPoint (pptx)

File Size: 102 KB

Number of Slides: 8

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Initial upload date (first version): Feb 24, 2016
Most recent version published: Feb 26, 2016

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