EMBED CODE (Copy and Paste)
The proposed marketing plan has been made for a new company entering into the UK's beauty product markets. With minimal knowledge of the vast and competitive UK market the company has to undertake a thorough research about various components of the marketing plan. The first part of the plan deals with the situation analysis of the UK market. It discusses the current market situation as far as beauty products is concerned and further discusses the growth trends and main competitors. After knowing the market situation, the next step is to find the target market. This is done by customer profiling and creating sub categories of customers. Finally the most appropriate fit (target) is chosen. After this step, the marketing objectives of the company have been underlined.
Got a question about the product? Email us at email@example.com or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: UK Marketing Plan for a Cosmetic Company Word document
UK Marketing Plan for a Cosmetic Company
It applies to All Industries.
File Size: 457.8 KB
Number of Pages: 19
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Feb 4, 2014
Ask the Author a Question
Log In Below
Report this Document
Please explain why the content is inappropriate and provide as much detail as possible. Possible reasons include, but are not limited, to the following:
Are you a business professional?
Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.
CUSTOMERS ALSO BOUGHT THESE DOCUMENTS