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The proposed marketing plan has been made for a new company entering into the UK's beauty product markets. With minimal knowledge of the vast and competitive UK market the company has to undertake a thorough research about various components of the marketing plan. The first part of the plan deals with the situation analysis of the UK market. It discusses the current market situation as far as beauty products is concerned and further discusses the growth trends and main competitors. After knowing the market situation, the next step is to find the target market. This is done by customer profiling and creating sub categories of customers. Finally the most appropriate fit (target) is chosen. After this step, the marketing objectives of the company have been underlined.
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Source: UK Marketing Plan for a Cosmetic Company Word document
UK Marketing Plan for a Cosmetic Company
It applies to All Industries.
File Size: 457.8 KB
Number of Pages: 19
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Initial upload date (first version): Feb 4, 2014
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