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The Business Entrepreneur Seminars (Module 14 of 16) (PDF)

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BENEFITS OF DOCUMENT

To explain what value is and why it?s better to set prices on value rather than cost/To discuss the 3Cs that influence price: Costs, Customers, and Competition.
To present the generic pricing strategies and techniques for segmented and lifecycle pricing.
To study the effects of pricing psychology and the elements of your marketing mix/To present specific industry pricing tactics from the best entrepreneurs.

DESCRIPTION

This product (The Business Entrepreneur Seminars [Module 14 of 16]) is a 232-page PDF document, which you can download immediately upon purchase.

Pricing Strategy and Tactics
232 Animated Slides
Approx. 4.0 Hours

This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix.

Course Outline

is value?

pricing strategies
pricing
marketing mix
psychology
cycle pricing
pricing tactics

????

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: The Business Entrepreneur Seminars (Module 14 of 16) PDF (PDF) Document, esuarez

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File Size: 959.2 KB

Number of Pages: 232

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The Business Entrepreneur Seminars (Module 1 of 16)

199-page PDF document

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