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Once the licensing deal is signed, you are ready to start building your dynasty. The opportunity to satisfy consumers pent up demand for new branded products begins. While there will be plenty of excitement at this stage, it is critical that both the licensor (brand owner) and licensee (manufacturer) understand their obligations and get to know each other to ensure the deal is a success. The final document of a 6-part series, this session will help you make a success of your license.
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Source: Successfully Managing Your Licensing Program [Part 6] PowerPoint document
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Successfully Managing Your Licensing Program [Part 6]
This business document is categorized under the function(s): Strategy, Marketing, & Sales
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File Size: 2.6 MB
Number of Slides: 46
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Initial upload date (first version): Nov 26, 2014
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