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You've done your homework on what categories your brand should extend into (or if you are a manufacturer, what brands to target). You've also determined that licensing is the most efficient way for you to achieve this objective. The next step is to find the players; the best manufacturing partners (licensees) that will help you achieve your brand extension goals. It is important that the licensees you decide to partner with understand the category you are getting into, share your vision for the brand, and are fully committed to the program. This will save you from sleepless nights down the road.
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Source: Selecting the Best Licensees for Brand Licensing [Part 3] PowerPoint document
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Selecting the Best Licensees for Brand Licensing [Part 3]
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries.
File Size: 2.4 MB
Number of Slides: 40
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Initial upload date (first version): Nov 26, 2014
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