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DESCRIPTION
This Sales & Marketing Alignment Tool can be used to identify gaps in alignment between the sales and marketing departments. This prescriptive self-assessment tool assesses the following alignment areas: organizational relationships, metrics & value-measurement, lead generation & pipeline management, culture, systems & technology, messaging & materials. -
Key benefits to using this tool include:
*Assesses relationship between sales & marketing
*Identifies gaps between the 2 departments
*Offers recommendations for relationship improvement
*Easy-to-use, customizable Excel format
*Save yourself time on formatting
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Source: Best Practices in Sales Excel: Sales and Marketing Alignment Tool Excel (XLS) Spreadsheet, Demand Metric
OVERVIEW
ABOUT THE AUTHOR
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
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