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Yandex is one of the leading internet service providers in Russia, with Yandex search engine currently the largest in Russian language. It is also the most popular search engine in Russia as it attracted more than 60% of traffic in August 2012 with about 49 million users (Yandex, 2012). Since, its inception in 1990, Yandex has grown rapidly and had a market share of 56% in 2009 as compared to that of Google's 23% in Russia (Schenker, 2007). Following its goal of providing easy access to the online information to Russian speaking people, Yandex has entered several other service segments such as online news, market information, traffic monitoring, social networking, online payments and others. Moreover, by not entering into content creation field and just redirecting users to several pages of information online it has maintained a harmonious relationship with its several partners.
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Source: Organizational Development at Yandex (Leading Service Provider in Russia) Word document
Organizational Development at Yandex (Leading Service Provider in Russia)
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File Size: 138 KB
Number of Pages: 12
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Initial upload date (first version): Feb 4, 2014
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