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DESCRIPTION
Mobile currently represents one of the greatest opportunities to drive Customer Experience Innovation and Disruption. As customer behavior increasingly becomes more cross-channel, the usage of various mobile platforms (e.g. smartphone, tablet, smart watch, etc.) is growing. With an improved holistic and cohesive Customer Journey, we keep customers on their respective screens and minimize (or eliminate) unnecessary channel-hopping.
This presentation discusses a 4-phase approach to designing a Mobile Customer Experience, based on a framework developed by Altimeter:
1. Map the Journey
2. Design the Mobile Experience
3. Measure and Optimize
4. Create Organizational Alignment
Additional concepts include the Altimeter Dynamic Customer Journey, Mobile Customer Profiling, Mobile Customer KPIs, Organizational Alignment, Business Outcomes, and others. This document also includes templates to be used in your own presentations.
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Source: Best Practices in Digital Transformation, Customer Experience, Customer Decision Journey, Mobile Strategy PowerPoint Slides: Mobile Customer Journey and Experience Design PowerPoint (PPT) Presentation, learnppt
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Digital Transformation Customer Experience Customer Decision Journey Mobile Strategy Big Data Service Design Fourth Industrial Revolution Ideation Creativity Innovation Management Social Media Strategy Corporate Culture Customer Care Customer-centric Organization Augmented Reality Consulting Proposals Service Transformation Shareholder Value Business Transformation Employee Management Human Resources Internet of Things Robotic Process Automation Omni-channel Marketing Organizational Design Cyber Security Business Framework PowerPoint Diagrams
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Download our free compilation of 50+ Digital Transformation slides and templates. DX concepts covered include Digital Leadership, Digital Maturity, Digital Value Chain, Customer Experience, Customer Journey, RPA, etc. |