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Mobile Customer Journey and Experience Design (PowerPoint PPT)

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This product (Mobile Customer Journey and Experience Design) is a 26-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Mobile currently represents one of the greatest opportunities to drive Customer Experience Innovation and Disruption. As customer behavior increasingly becomes more cross-channel, the usage of various mobile platforms (e.g. smartphone, tablet, smart watch, etc.) is growing. With an improved holistic and cohesive Customer Journey, we keep customers on their respective screens and minimize (or eliminate) unnecessary channel-hopping.

This presentation discusses a 4-phase approach to designing a Mobile Customer Experience, based on a framework developed by Altimeter:

1. Map the Journey
2. Design the Mobile Experience
3. Measure and Optimize
4. Create Organizational Alignment

Additional concepts include the Altimeter Dynamic Customer Journey, Mobile Customer Profiling, Mobile Customer KPIs, Organizational Alignment, Business Outcomes, and others. This document also includes templates to be used in your own presentations.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Digital Transformation, Customer Experience, Customer Decision Journey, Mobile Strategy PowerPoint Slides: Mobile Customer Journey and Experience Design PowerPoint (PPT) Presentation, learnppt

$25.00

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Number of Slides: 26 (includes cover and all slides)

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