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This deck outlines a market entry strategy and business development model for a technology company which was expanding its business in Asia.

It analyzes the market dynamics of an emerging market in Asia and its development potential. To capture the opportunities and create market demand, the firm should take two strategic steps, new product introduction and customer base expansion. A strategy implementation plan was developed to build brand image, grow the market, build internal infrastructure and retain the firm's market leadership.

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Market Entry Strategy

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This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales

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File Type: PowerPoint (ppt)

File Size: 1.9 MB

Number of Slides: 86

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Initial upload date (first version): May 25, 2014

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Market Entry Strategy

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