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Knowledge Map - Marketing Strategy (PDF)

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DESCRIPTION

This product (Knowledge Map - Marketing Strategy) is a 12-page PDF document, which you can download immediately upon purchase.

This document summarizes the key knowledge areas for corporate strategy, including key contents, analysis, key questions to ask, and reference tools. It is a good reference for strategy consultants. Example:
• General Marketing Strategy
How do marketing strategies need to align with larger corporate strategies?
How does a company position its products/services in a focused product/market?

• Marketing Effectiveness
How do companies optimize their overall marketing program?
To grow revenue by X%next year, which marketing levers would a company need to emphasize?

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development PDF: Knowledge Map - Marketing Strategy PDF (PDF) Document, Documents & Files

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File Type: PDF

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File Size: 83.3 KB

Number of Pages: 12

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