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DESCRIPTION
This document summarizes the key knowledge areas for corporate strategy, including key contents, analysis, key questions to ask, and reference tools. It is a good reference for strategy consultants. Example:
• General Marketing Strategy
How do marketing strategies need to align with larger corporate strategies?
How does a company position its products/services in a focused product/market?
• Marketing Effectiveness
How do companies optimize their overall marketing program?
To grow revenue by X%next year, which marketing levers would a company need to emphasize?
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Source: Best Practices in Marketing Plan Development PDF: Knowledge Map - Marketing Strategy PDF (PDF) Document, Documents & Files
OVERVIEW
Marketing Plan Development Growth Strategy Sales Customer Experience Consulting Frameworks Positioning ROI Customer Segmentation Marketing Automation Environmental Analysis Social Media Strategy Process Mapping Marketing Budget Strategy Development Proposal Template Entrepreneurship Specialized PowerPoint Templates Competitive Analysis Industry Analysis Strategic Analysis SWOT Augmented Reality Fourth Industrial Revolution Service Transformation Customer Decision Journey Mobile Strategy Cyber Security Business Transformation Digital Transformation Gap Analysis Consulting Training Strategy Frameworks Channel Strategy Example
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