BUY WITH CONFIDENCE
BENEFITS OF DOCUMENT
DESCRIPTION
this is established research on how people work through their buying decisions. now only does this tie into the development of advertising it also illustrates how communication works in the organization and between stakeholders. it is key to understanding how branding works and is a new way to define marketing and communication.
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Source: Best Practices in Advertising PowerPoint Slides: How Advertising Works PowerPoint (PPTX) Presentation, imm-integrated management metrics
OVERVIEW
IMM is the Pathfinder, like the character in James Fennimore Cooper's novels, our purpose is to lead clients through the forests of data to discover new profit opportunities. Past experience includes putting lemons in water for Sunkist, creating Fruit n' Juice bars for Dole, creating Cling Free, the first fabric softener for the dryer. [read more]
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