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DESCRIPTION
The Marketing Organization should be structured to align with the overall organization’s business objectives. There are 5 dimensions of Marketing Organizations:
1. Segment-centric
2. Product-centric
3. Channel-centric
4. Geography-centric
5. Function-centric
The Marketing Organization is usually a combination of at least 2 of the dimensions, with 1 being dominant. The Marketing Organization must be completely aligned with the organization structure of the business.
For each of the 5 dimensions, this presentation provides an overview, pros, cons, recommended scenario for usage, as well as a depiction of the representative Organizational Chart.
This deck also includes a set of slide templates for you to use in your own presentations.
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Source: Best Practices in Organizational Design PowerPoint Slides: Five Dimensions of Marketing Organizations PowerPoint (PPT) Presentation, learnppt
OVERVIEW
Organizational Design Marketing Plan Development Growth Strategy Problem Solving Agile Digital Transformation Organizational Structure Restructuring Organizational Behavior Core Competencies Current State Assessment Maturity Model Gap Analysis Consulting Frameworks Governance Pricing Strategy Strategy Development Henry Mintzberg Marketing Automation Automation Market Research PMI (Post-merger Integration) Retail Strategy Sales Force Sales Product Launch Strategy Product Strategy Cost Reduction Assessment
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