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Now that you have determined what categories you want to extend into via licensing, you have ready to draft the license. Ideally you should have selected 2-3 prospective licensees to partner with. You are now ready to assess the program scope from a sales, royalties and product perspective. The fourth of a 6-part licensing series, this document will help you understand the licensing opportunity presented by each of your prospects.
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Source: Defining the Business Deal Terms for Your License [Part 4] PowerPoint document
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Defining the Business Deal Terms for Your License [Part 4]
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries.
File Size: 3.2 MB
Number of Slides: 38
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Initial upload date (first version): Nov 26, 2014
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