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DESCRIPTION
Customer segmentation is an important tool for customer analysis.
• To identify cost reduction opportunities
• To identify revenue and profit maximizing strategies
• To achieve differentiation and to preempt competitors' moves
• To determine the strategies that fit best with a company's core competencies
This presentation was developed to show how to do an effective customer segmentation excercise. It contains key concepts, approaches, and their application through some examples.
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Source: Best Practices in Customer Segmentation PowerPoint Slides: Customer Segmentation PowerPoint (PPT) Presentation, Documents & Files
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Customer Segmentation Human Resources ISO 9001 Targeting Problem Solving Positioning Creativity Market Research Consulting Frameworks Ideation Service Design Innovation Management Customer Experience Strategic Planning Marketing Plan Development Psychology Diversity Objectives and Key Results Benchmarking Lean Game Workshops Employee Management Performance Management Goal Setting Kaizen Quality Management & Assurance Onboarding Hypothesis Generation
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