BUY WITH CONFIDENCE
DESCRIPTION
The Consumer Decision Journey is a new-age business framework that captures the customer's path to purchase.
The Customer Decision Journey proposes that the customer goes through four phases in a cyclical process. Each phase represents a potential marketing battleground where companies compete for the customer's purchase and loyalty. This is a fundamental shift from the traditional view of sales, which is conceptualized linearly (with no feedback cycle component).
This framework was developed by McKinsey & Co. and sometimes referred to as the McKinsey Consumer Decision Journey.
This framework is part of the Complete Business Frameworks Reference Guide, a comprehensive collection of 50+ frameworks (spanning 350+ slides). This document is one of the most sold ones on the Flevy documents marketplace.
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Source: Best Practices in Customer Decision Journey PowerPoint Slides: Consumer Decision Journey PowerPoint (PPT) Presentation, learnppt
OVERVIEW
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Customer Decision Journey Customer Experience Digital Transformation Mobile Strategy Customer-centric Organization Big Data Robotic Process Automation Customer Care Corporate Culture Service Design Social Media Strategy Growth Strategy Business Transformation Cyber Security
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