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DESCRIPTION
The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.
This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.
This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:
1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes
Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Marketing Plan Development PowerPoint Slides: Building On-demand Marketing Capabilities PowerPoint (PPT) Presentation, learnppt
OVERVIEW
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