BUY WITH CONFIDENCE
DESCRIPTION
The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.
This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.
This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:
1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes
Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.
The slide deck also includes some slide templates for you to use in your own business presentations.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development PowerPoint Slides: Building On-demand Marketing Capabilities PowerPoint (PPT) Presentation, learnppt
OVERVIEW
Marketing Plan Development Consulting Frameworks Sales Meeting Facilitation/Management Workshops Strategy Frameworks Agile Strategic Thinking Strategy Development Growth Strategy Marketing Budget ROI Positioning Big Data Customer Segmentation Process Mapping Strategic Planning KPI Alliances Net Promoter Score Strategic Analysis Local Culture Soft Skills Change Management Feedback Cognitive Bias Product Management Channel Strategy Example
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |