We just launched our long-awaited subscription service—FlevyPro. Get documents for the price of a coffee. Check it out here!
  This is a partial preview. Full document is 1 pages. View large preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


Brand Money Secrets is what we consider a formal introductory course of brand Licensing that contains several components. In this training, you will gain access to a plethora of in depth blog content involving what you need to know in Brand Licensing and what it takes to have a successful brand licensing program. Also included is an audio file that contains insights from the Brand Licensing Expert Pete Canalichio himself.

This course includes the following components (all included in the attached ZIP secondary file):

* 5 Pitfalls to Avoid before Signing a Licensing Agreement
* 5 Strategies to Increase the Value of Your Product
* How Do You Determine Whether a Market Is Ready for Brand Licensing
* How do You Use Brand Licensing to Extend Your Brand
* Technology Licensing and Brands
* What Are Typical Licensing Terms
* What Is an Optimal Structure to License Brands
* 8 Ways to Achieve Dramatic Growth
* 30-Minute Audio Interview with Pete Canalichio and Bill Jackthuber
* Glossary of Terms

Terms of Conditions:

In using this document you are agreeing to these terms and conditions. This document may be used by the purchaser for his or her use only. You are authorized to use parts of the documents for reference but agree not to share or transfer the entire document. Additional copies require an additional purchase. Moreover, you may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws). This document may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this document at any time, but we have no obligation to update any information in our document.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Brand Money Secrets PDF document

Top Flevy Author [?]

Brand Money Secrets

Sold by Pete Canalichio (this author has 11 documents)


Add to Cart

This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: PDF (pdf)

File Size: 86 KB

Number of Pages: 1

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental ZIP document.

Terms of usage (for all documents from Pete Canalichio)

Initial upload date (first version): Aug 14, 2015
Most recent version published: Aug 18, 2015

Ask the Author a Question

Must be logged in Click here to log in



Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.


Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.


700+ Consulting Diagrams, Templates & Graphics
Listed under:  PowerPoint Templates  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
729-slide PowerPoint deck. This presentation is a collection of 700+ fully editable consulting diagrams, templates and graphics to enhance your PowerPoint presentations, increase productivity and create visual impact. The above preview only displays around 10% [read more]

Add to Cart View Details

Complete Business Frameworks Reference Guide
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
388-slide PowerPoint deck. This is a very comprehensive document with over 350+ slides--covering 56 common management consulting frameworks and methodologies (listed below in alphabetical order). A detailed summary is provided for each business framework. [read more]

Add to Cart View Details

Hoshin Kanri Strategy Deployment
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
144-slide PowerPoint deck and supporting Excel workbook. Hoshin Kanri process is a powerful strategy deployment methodology for defining long-range key entity objectives. These are breakthrough objectives that extend two to five years with little change. In addition, the Hoshin Kanri process [read more]

Add to Cart View Details

Growth Strategy
Listed under:  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
29-slide PowerPoint deck. All businesses face the challenge of achieving sustainable growth. Growth is commonly inhibited by a lack of breakthrough ideas, balancing cost-out and margin trade-offs, and execution challenges. This business framework document [read more]

Add to Cart View Details

Five Stages of Business Growth
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
25-slide PowerPoint deck. This document introduces a framework for entrepreneurs to use when building and navigating their business from a nascent, startup state to an enterprise with a global footprint. This framework is based on the fact that all businesses [read more]

Add to Cart View Details

Business Case Development Framework
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
32-slide PowerPoint deck and supporting Excel workbook. The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet [read more]

Add to Cart View Details

The PPT Library - 600 Consulting Diagrams & Graphics
630-slide PowerPoint deck. The PPT Library : more than 600 fully editable diagrams, maps and graphics to be used in Powerpoint in order to enhance visual quality of your presentations and increase productivity. The above preview only displays about 10% of the [read more]

Add to Cart View Details

Digital Transformation Strategy
Listed under:  Information Technology  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
96-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]

Add to Cart View Details

Business Consulting PPT Templates
136-slide PowerPoint deck. This set of 135 professionally designed slides will make your presentation look as if it came straight out of McKinsey or BCG! These templates can be used for any type of presentation such as a sales pitch, investor pitch, board meeting [read more]

Add to Cart View Details

Organisation Design 101 - Best Practice
26-slide PowerPoint deck. The objectives of this document are: - Explain organisation design in relation to the other attributes of an organisation, such as its people and strategy - Outline the key success factors in designing an organisation structure - [read more]

Add to Cart View Details

What project are you working on?
Performance Management?   Pricing Strategy?   Presentation Development?   Or something else.
Have a look at our holistic Business Toolkits. We have over 250+ toolkits covering a wide range of business topics.
Have you found the documents you need?   
Tell us what documents you're looking for and let us do the digging.