Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

Big Pharma - Brand Plan (US Style)   26-slide PPT PowerPoint presentation (PPTX)
$89.00

Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Big Pharma - Brand Plan (US Style) (26-slide PPT PowerPoint presentation (PPTX)) Preview Image Log in to unlock full preview.
Arrow   Unlock all 10 preview images:   Login Register

Big Pharma - Brand Plan (US Style) (PowerPoint PPTX)

File Type: 26-slide PPT PowerPoint presentation (PPTX)

$89.00

Add to Cart
  


BUY WITH CONFIDENCE

Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Fully editable & customizable PPTX document.
Trusted by over 10,000+ organizations.

BENEFITS OF DOCUMENT

  1. Brand X 2019 Global Marketing Plan
  2. Targeted users: Global Brand Teams
  3. This template is a set of core slides. Additional slides should be used as necessary

DESCRIPTION

This product (Big Pharma - Brand Plan [US Style]) is a 26-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Brand X 2019 Global Marketing Plan
GCT Presentation Guidance
Targeted users: Global Brand Teams
•  GCT Review
•  Discuss the key issues, opportunities, objectives, and strategies —consistent with the Marketing Works uniform strategic approach to brand planning.
•  This template is a set of core slides. Additional slides should be used as necessary.
•  Preparation and presentation is to include your GMA co-chair and other GBT members as needed.

Guiding Questions to Facilitate Development of 2019 Objectives & Strategies
Understand the Market and Brand Position
Describe key assumptions about brand position, market environment, and competition
Market & Competitor Performance Analysis
Customer & Market Insights
Environmental Analysis
SWOT Analysis & Implications
Key Questions
What unique benefits does the brand offer?
What are the behaviors / motivators surrounding product purchase and usage and how have these changed?
What fundamental shifts have occurred in market dynamics / competitive behavior?
Identify, Assess and Select Opportunities
Quantify and prioritize the most important opportunities the brand will pursue
Key Questions
What segments are performing well?
What segments of sufferers, physicians, payers or influencers within the brand's target are behaving sub-optimally?
What is the size, value and potential to improve results among these segments?
Develop Marketing Strategies
Define core strategies for achieving brand objectives
Key Questions
What strategies can be deployed against each selected opportunity (Consumer, HCP, Payer)?
What are the quantifiable behavioral outcomes?

Presentation Core Content:

•  2018 YTD Performance Overview
•  Key Issues and Opportunities
•  Response
•  Performance
•  Three-Year Brand Objectives
•  Commercial and Financial
•  Customer Behavior
•  Opportunity Assessment
•  Key Milestone Overview
•  Market Overview
•  2019 Marketing Strategies
•  Consumer
•  Healthcare Provider
•  Payor
•  Tactical Highlights
•  High Level BU, GMA and Affiliate Activities
•  Life Cycle Strategy Highlights
•  Redefining the Possible
•  Three-Year P&L

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Healthcare PowerPoint Slides: Big Pharma - Brand Plan (US Style) PowerPoint (PPTX) Presentation, BigPharma2000


$89.00

Add to Cart
  

OVERVIEW

File Type: PowerPoint pptx (PPTX)
File Size: 1.3 MB
Number of Slides: 26 (includes cover and all slides)


ABOUT THE AUTHOR

Author: BigPharma2000
Additional documents from author: 40

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Bundle and save! You can save up to % with bundles!

View bundle(s)




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials




Save with Bundles

This document is available as part of the following discounted bundle(s):

Save %!
Big Pharma - 8 Brand Plans in 1

This bundle contains 8 total documents. See all the documents to the right.

$499.00


Add Bundle & Save

Save %!
Big Pharma - 4 Brand Plans (US, UK, EU, and German Markets)

This bundle contains 4 total documents. See all the documents to the right.

$299.00


Add Bundle & Save


Customers Also Bought These Documents

Document Bundle
$250.00 Bundle of 5 Documents


Customers Also Like These Documents

Related Management Topics


Healthcare Integrated Financial Model ESG Quality Management & Assurance

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.