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Profitability is determined by how much value is created and how that value is divided over customers, competition and suppliers
The macro-environmental factors affect profitability via their impact on customers, competitors and suppliers
PEST-analysis is a widely used framework to assess macro-economical factors that influence an industry
The extended PEST analysis (STEEPLED) includes 4 additional macro-environmental factors
Effective environmental analysis requires focus on the KEY FACTORS that impact a firm's profitability
Example: Analysis of the restaurant industry
Example: Restaurant revenues assumed to grow in line with GDP
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Source: Analysis of Macro-environment and Industry-environment PowerPoint (PPTX) Presentation, AnyStrategy
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Strategy Development Consulting Frameworks Lean Management/Enterprise Sales Growth Strategy Quality Management & Assurance Strategy Deployment & Execution Breakout Strategy KPI Process Improvement Process Analysis Business Framework PowerPoint Diagrams Strategic Planning Hoshin Kanri ISO 9001 Chief Strategy Officer Digital Transformation Leadership Lean Daily Management System Operational Excellence Financial Modeling Company Analysis Consulting Training Porter's Five Forces Cost Reduction Assessment Business Case Development Six Sigma Project Visual Workplace Poka Yoke Cost of Quality Account Management
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